In the Indian Traditions, there is nothing conceptually equivalent to "Mind". The only one that comes close to it is "Antah-karana" (inner tools). The Indian Traditions have grouped this internal tools on 'functional' basis as - Manas (attention), Buddhi (judgement), Ahamkara (self-awareness) and Chitta (memory). For want of clarity, i take control of mind to actually mean control of manas i.e, control of attention. So question really becomes - Why control our attention?
The Indian traditional method of enquiry uses - Point (siddhanta) and Counter-point (Purva-paksha). Let me frame this question that way.
Why do Ad companies spend billions of dollars on Ads? Why do people wear bizzare clothes / fashion? What do your loved ones look forward to? The answer to all these questions is - ATTENTION. The world is working hard to get your attention and has managed to grab it. If attention is so precious, wouldnt you rather want to be in control of it!!?
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